YGYI Announces Exclusive Cross-Marketing Agreement with Icelandic Glacial™ and Joint Development of New Products Including RTD CBD to extend YGYI's Roster of Omni-Direct Lifestyle Brands

January 14, 2019

YGYI Announces Exclusive Cross-Marketing Agreement with Icelandic Glacial™ and Joint Development of New Products Including RTD CBD to extend YGYI's Roster of Omni-Direct Lifestyle Brands

Agreement Brings The Purest Tasting Water on Earth™ to YGYI's Team of Health and Wellness, Food and Beverage Brands

SAN DIEGOJan. 14, 2019 /PRNewswire/ -- Youngevity International, Inc. (NASDAQ: YGYI), a leading omni-direct lifestyle company, announced today that it will be adding Icelandic Glacial™–The Purest Tasting Water on Earth–to its growing, multifaceted lineup of lifestyle brands in the health, wellness, and food and beverage industries by agreeing to an exclusive sales and marketing agreement with the brand.

  • Youngevity and Icelandic Glacial will be exclusive cross-marketing partners for each other internationally for three years
  • The partnership includes packaging the super-premium spring water from Iceland with various Youngevity products including 90 For Life supplements
  • Icelandic Glacial and Youngevity will work exclusively with one another as joint development partners to create exciting new products across the lifestyle, health, and food and beverage industries with the potential for a drinkable CBD product being at the forefront of potential collaborations
  • These products will be made available through Youngevity's sizeable direct selling network

"I'm ecstatic to have a brand like Icelandic Glacial join the Youngevity team," said Steve Wallach, CEO of Youngevity International, Inc. "Icelandic Glacial offers a product unlike anything else on the market. Its rare, naturally occurring high pH level and unique lava rock filtering system certainly set it apart. But beyond that, Icelandic Glacial is the world's first Carbon Neutral bottled water company. It's perfectly positioned to serve not only customers who want a pure tasting water that makes them feel and perform their best, but also eco-friendly consumers who want to make sure their money goes to brands with a conscience."

"Simply put, there's a reason it's called The Purest Tasting Water on Earth, and we're happy to introduce that product to more customers," Wallach continued. "With the addition of Icelandic Glacial to our group of health, home, food and beverage, beauty, and apparel companies, no other company offers the array of brands that Youngevity does to help customers live their best lives every day."

"We anticipate that leveraging the capabilities of Icelandic Glacial and Youngevity should have an immediate impact on our collective businesses," said Dave Briskie, President and CFO of Youngevity, "however, I believe this value should increase exponentially as we expect our collaboration will lead to innovative products that leverage what is best about both companies and the loyalty of our collective distributors and customers around the world."

Per the three-year agreement reached between the two brands, Youngevity will use its sales and marketing experience to help Icelandic grow its brand presence in the Network Marketing channel both in the United States and internationally. Over 14 years, Icelandic Water Holdings hf. has built Icelandic Glacial™ as a brand with a reputation for purity and quality among health-conscious consumers. The company will introduce these customers to Youngevity's suite of high-quality health/nutrition products. Together the companies will work on developing new products with ideas ranging from special products for children and pets, to beverages based on CBD and other life-enhancing supplements.   

"We saw Youngevity as the perfect partner for our brand," said Jon Olafsson, Chairman and Co-Founder of Icelandic Glacial. "With their stellar direct selling pedigree in the lifestyle industry, and their groundbreaking approach to growing their brands, we're extremely confident for what the future of this arrangement will hold."

About Icelandic Glacial™

Icelandic Glacial™ is the super-premium natural spring water, bottled at the source from Iceland's legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world's first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a "net zero" carbon footprint.

About Youngevity International, Inc.

YGYI, Inc. (NASDAQ: YGYI), is a leading omni-direct lifestyle company offering a hybrid of the direct selling business model, that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of products and services under one corporate entity, YGYI offers products from the eight top selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, fashion, essential oils, photo, as well as innovative services. The Company was formed in the course of the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company's food and beverage division). The resulting company became Youngevity International, Inc. in July 2013. For investor information, please visit YGYI.com. Be sure to like us on Facebook and follow us on Twitter.