Partnership Will Expand the Brand’s Domestic Footprint in Home Base
Reykjavík, February 28Preth 2018 – Premium water brand, Icelandic Glacial™, announced today that it has partnered with Coca-Cola European Partners Iceland to expand the brand’s distribution footprint throughout the Icelandic market. Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler by revenue and will distribute and sell Icelandic Glacial´s portfolio in the Icelandic region along with current portfolio of beverages.
Icelandic Glacial’s naturally alkaline spring water is sourced and bottled locally at Iceland’s Ölfus Spring. The water is exceptionally pure, being naturally filtered by the lava rock through which it flows. Nothing is added or taken away.
“We’re very excited to be working with CCEP,” says Icelandic Glacial Chairman and Co-Founder, Jon Olafsson. “We’ve made significant efforts to grow the Icelandic Glacial brand globally and are pleased to now be able to expand our reach at our home base.”
“With the growing number of tourists in Iceland, we see a huge opportunity to add premium spring water to our portfolio to better serve our customers and be better equipped to offer solutions to consumers, especially in HORECA and tourist outlets,” says Carlos Cruz, Country Director of Coca-Cola European Partners in Iceland. “Also, we are proud to list a carbon neutral brand in our portfolio which supports our ‘This is Forward’ sustainability strategy extremely well.”
Icelandic Glacial is currently available in 24 countries worldwide. As the world’s first certified carbon neutral bottled water brand, Icelandic Glacial maintains a commitment to using 100% natural green energy to fuel its production in addition to using fully recyclable packaging and sustainable shipping methods.
About Icelandic Glacial™
Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.
About Coca-Cola European Partners
Coca-Cola European Partners is a leading consumer packaged goods company in Europe, producing, distributing and marketing an extensive range of non-alcoholic ready-to-drink beverages and is the world’s largest independent Coca-Cola bottler based on net sales. Coca-Cola European Partners serves a consumer population of over 300 million across Western Europe, including Andorra, Belgium, continental France, Germany, Great Britain, Iceland, Luxembourg, Monaco, the Netherlands, Norway, Portugal, Spain and Sweden. The company is listed on Euronext Amsterdam, the New York Stock Exchange, Euronext London and on the Spanish stock exchanges, and trades under the symbol CCE. For more information about Coca-Cola European Partners, please visit www.ccep.com and follow CCEP on Twitter at @CocaColaEP.
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