Icelandic Glacial™ Tapped as Official Water for the Rolling Stones’ No Filter Tour

Premium Water Brand Also Launches Contest for U.S. Fans to Attend Paris Show

 

Los Angeles, CA (August 29, 2017)- Icelandic Glacial™ today announced a partnership with legendary rock band, The Rolling Stones, to be the official water for their No Filter Tour in Europe this fall, providing water for the band and their crew of over 75 people. Additionally, the premium, naturally-alkaline spring water brand will have a coinciding contest to send one lucky fan and friend from the U.S. to the October 22 show in Paris where they will have VIP tickets which include a meet and greet with the band.

This marks the second time Icelandic Glacial has partnered with the super group, after previously providing water for the band, their set-up crew, and concert-goers at a free concert in Havana, Cuba, in March of 2016. The concert was a charity event where instruments from some of the world’s top music retail suppliers were provided to aspiring Cuban musical artists most in need.

“We are excited to partner once again with our friends, The Rolling Stones, to keep them hydrated during their tour,” commented Jón Ólafsson, Chairman and Co-Founder of Icelandic Glacial. “Our most recent campaign highlighted the ‘Pure Authenticity’ of Icelandic Glacial, and I can’t think of any other group that is more purely and authentically true to themselves.”

Commencing on September 9th in Hamburg, Germany and wrapping up on October 25th in the Paris suburb of Nanterre, France, the No Filter Tour will consist of fourteen performances in nine different countries. The lucky contest winner and a guest will receive round-trip flights, a three-night hotel stay, a meet-and-greet with the band, and premium seats tickets to one of the No Filter Tour’s final performances. Additionally, the winner will receive a free year’s supply of Icelandic Glacial. Details of how to enter are available at IcelandicGlacial.com/RollingStones.

“We are excited to reteam with The Rolling Stones in a larger capacity and are thrilled that, because of this partnership, Icelandic Glacial fans will have the chance at a once in a lifetime experience,” said Reza Mirza, CEO of Icelandic Glacial.

About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

 

Press contact for Icelandic Glacial:

John Filizzola

john@co-opagency.com

310.734.7834