Icelandic Glacial Quick Facts

Company Information

• Icelandic Water Holdings ehf. was founded in April 2004 and is headquartered in Reykjavik, with the company's bottling facility based in Thorlakshofn, Iceland.
  
  Chairman: Jon Olafsson
  CEO: Ragnar Birgisson
  CFO: Paul Gray
  COO: Patrick Racz
  US Sales Director: Kristjan Olafsson

• Largely uninhabited and pollution free, Iceland has one of the cleanest environments on the planet and is universally acclaimed for the purity of its water.
• The source of Icelandic Glacial Spring Water is the Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago. Shielded from pollution by an impenetrable barrier of lava rock, this underground spring is one of the largest in the world and extends out under the ocean bed covering a total area of approximately 200 square miles. The local government is particularly appreciative of the need to protect this valuable natural resource and has applied a 128,000-acre exclusion zone around the spring. No farming, animals or buildings are permitted in the surrounding area.
  
  The Spring itself is fed from high in the mountains by rain fall, ice and snow melt, which then gradually filters down over several years into the naturally occurring underground reservoir.
  
• Icelandic Water Holdings controls the sole commercial rights to bottle and sell water from the Ölfus Spring.
• Icelandic Glacial Spring Water has one of the world’s lowest levels of Total Dissolved Solids (TDS) at 68ppm and is classified as sodium free.

Distribution

Icelandic Glacial is currently exported to the following destination markets: US, Canada, Netherlands, Germany, France, UK.

The Icelandic Glacial Product Portfolio

The product is currently available in three PET bottle sizes of single serve, 16.9 fl oz (500ml), 25.3 fl.oz (750ml) sports cap and 33.8 fl oz (1 litre) bottles or in multi-packs of varying sizes appropriate to differing market retail outlets.

Multi-packs are currently available in the following variations:

• 6 x 16.9 fl. oz (500ml) packs.
• 24 x 16.9 fl. oz (500ml) packs.
• 15 x 25.3 fl.oz (750ml) packs.

• 12 x 33.8 fl. oz (1 liter) packs.

Bottling Facilities

• The company’s state-of-the-art bottling facility sits at the edge of the Ölfus Spring.
• The filling room contained within Icelandic Glacial’s state-of-the-art bottling facility is built to class one laboratory standards.
• Icelandic Water Holdings bottling plant and finished products are fully accredited by the National Sanitation Foundation (NSF) and meet or exceed Food & Drug Administration (FDA) and World Health Organization (WHO) requirements. NSF is recognized as being the world’s leading third party standards certification authority.
  
  Icelandic Water Holdings attained 100 percent scores during their 2005 and 2006 NSF audit.
  
• Both the source and the company’s premises are also regularly inspected by the Icelandic Public Health Authority, which carries out stringent tests to ensure the plant is operating in compliance with World Health Organization standards.
  
• In addition to governmental requirements, the company carries out extensive daily testing within its own in-house laboratory.

Icelandic Glacial Dateline

• April 2004 - Icelandic Water Holdings ehf. formed.
• May 2005 - Icelandic Glacial was launched amongst a flurry of activity at the Cannes Film Festival with a host of promotional activity, where it was the official water to a number of high profile events including the Star Wars Episode III premier party.
• Following the European introduction, Icelandic Glacial took center stage at the launch of the Xbox 360 console at the E3 Expo in Los Angeles.
• September 2005 - First exposure to US retailers took place at Natural Products Expo East followed by a reception of Icelandic dignitaries in Washington, DC.
• November 2005 - At the 2005 Global Bottled Water World Awards, held in Dubai, Icelandic Glacial won the coveted ‘Best Overall Concept’ and ‘Best Label’ awards beating 113 entrants from 24 countries.
• Icelandic Glacial commences initial listings in the US with Super Target listing.
• July 2006 - Icelandic Glacial attain 100% NSF audit score.
• August 2006 - Icelandic Glacial tees up with KLM as official water sponsor for Open Golf Tournament in the Netherlands.
• September 2006 - Icelandic Glacial takes centre stage with Iceland at Foire Internationale de Caen.
• Receives accolade as Editors Pick for Progressive Grocer magazine.
• Sponsors Long Beach City Bank Marathon.
• November 2006 - Icelandic Glacial announced as Official Water Sponsors BBC Good Food Show.
• December 2006 - Icelandic Glacial wins 2006 Selling Wellness Trailblazer Awards for Package Innovation.
• January 2007 - Icelandic Glacial establish relationship with Tree Of Life Ltd, the UK's largest distributor to the Natural and Organic sector.
• Icelandic Glacial exhibited at 32nd Winter Fancy Food Show - San Francisco.
• February 2007 - Icelandic Glacial announce major Distribution Agreement with Leading Brands in Canada.
• March 2007 - Icelandic Glacial exhibit at Natural Products Expo West - Los Angeles.
• May 2007 - Icelandic Glacial exhibit at NASFT 9th Spring Fancy Food Show - Chicago.
• June 2007 - Icelandic Glacial launch in Whole Foods Markets UK Flagship store in High Street Kensington, London.
• July 2007 - Icelandic Glacial and Anheuser-Busch announce a master Distribution deal for the US market.
  

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