Press Releases
Icelandic Glacial Gives Super-Premium Bottled Spring Water a Sporty New Twist
New, larger-sized sports bottle offers revolutionary twist top to help go-getters stay hydrated with the clean, refreshing taste of one of the worlds purest bottled waters
Thorlakshofn, Iceland (September 11, 2006):
Most Americans know that drinking enough water plays a crucial role in keeping the body in tip-top shape inside and out. Yet despite this conventional wisdom, most of us just aren’t drinking enough water. A 2000 IBWA/Yankelovich Partners survey showed that although 73 percent of respondents knew the importance of drinking enough water, more than half admitted to not hitting the mark when it came to drinking enough water every day. The reason cited most often for the shortage? Lack of time.
But now, Icelandic Glacial, one of the naturally purest bottled waters available to consumers, with less than 100mg/l total dissolved solids, is introducing a new, larger-sized, 750ml sport cap bottle that offers a revolutionary twist-top cover to make getting the purest water ultra-convenient for even the busiest individual. Unlike other bottles on the market with a pull-up valve that many active consumers use their teeth to open, Icelandic Glacial’s cap is an easy-to-turn cover with a ribbed grip that offers further ease of use.
“With our new sport cap, everyone from the busiest consumer to the most serious athlete can now enjoy one of the most ultra-pure, conveniently packaged spring waters on the go – without having to worry about damaging their dental work,” says Icelandic Glacial COO Patrick Racz. “It’s ideal for those who want to enjoy one of the purest bottled waters while leading busy lives – running errands, sitting at their desks at work or school or working out in the gym.
The American Medical Association recommends drinking 2.5 quarts of water per day on average (10 cups) – but “eight cups” is also a common standard. While some consumers count coffee, soft drinks and other caffeinated beverages toward their overall daily water intake, these beverages also add sugar and other unwanted chemicals into the body. At 750ml (or just over three cups), the new larger Icelandic Glacial sport cap bottle is an ideal size to carry with you throughout a busy day to help ensure adequate water consumption.
The 750ml Icelandic Glacial sport cap bottle, which features the same award-winning, Icelandic Glacial landscape and bottle design as the brand’s .5 and one liter bottles, will be available in September 2006 for a suggested retail price of $1.79. Icelandic Glacial is also available in half-liter six-packs, .5 liter and one liter bottles with a suggested retail price of $5.49 for a six-pack, $1.19 for a .5 liter bottle and $1.69 for a one liter bottle.
For availability information, visit www.icelandicglacial.com
About Icelandic Glacial spring water
Icelandic Glacial is the product of Icelandic Water Holdings ehf, which was founded in April 2004 and is headquartered in Thorlakshofn, Iceland. Largely uninhabited and pollution free, Iceland has one of the cleanest environments on the planet and is universally acclaimed for the purity of its water.
The source of this legendary water is the Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption over 4,500 years ago. Shielded from pollution by an impenetrable barrier of lava rock, this underground spring is one of the largest in the world and extends out under the ocean bed covering a total area of approximately 200 square miles. The local government is particularly appreciative of the need to protect this valuable resource and has applied a 128,000-acre exclusion zone around the spring. No farming, animals or buildings are permitted in the surrounding area.
Icelandic Water Holdings controls the sole commercial rights to bottle and sell water from the Ölfus Spring. Icelandic Water Holdings recently received a one hundred percent pass result from the National Sanitation Foundation (NSF.)
