Press Releases
Icelandic Glacial Brings CarbonNeutral® Spring Water to Dubai for the First Time
Icelandic Glacial, the world’s first CarbonNeutral® certified bottled water for both its product and operations, is set to take Dubai by storm, showcasing its multi-award winning and environmentally responsible natural spring water for the first time at the eagerly anticipated Gulfood trade event, which runs from February 23rd – 26th .
Known for its exceptional taste, purity, bottle design and commitment to the environment, Icelandic Glacial has risen to great heights in a short amount of time since its launch in 2004. Applauded by the industry and high profile media outlets such as the Financial Times, O’ The Oprah Winfrey Magazine and most recently America’s leading morning news program, The Today Show, the iconic Icelandic brand has helped put a positive face back on the bottled water industry.
“As an environmental pioneer in the industry, our brand is accustomed to leading by example,” comments Jon Olafsson, CEO and co-founder, Icelandic Glacial. “We hope that our success and growth in popularity across North America and the United Kingdom is recognized here in the Middle East, as we see this region as a perfect fit for our premium and environmentally responsible bottled water.”
At this year’s Gulfood show, Icelandic Glacial will be looking to make an impact on the Middle Eastern market, hydrating attendees with an award-winning water of exceptional purity and environmental stewardship, as it looks to establish premium distribution opportunities in the region.
Show attendees at Gulfood will also get a first look at Icelandic Glacial’s all-new 330ml product offering, which has been introduced to meet the increasing demand from the travel and hospitality sectors – fitting in perfectly with the local Dubai market.
Icelandic Glacial is currently available across major retail chains on a national level in the United States where it is distributed by Anheuser-Busch InBev. It has experienced success in Canada and is currently expanding its UK rollout with availability at Whole Foods, Fresh & Wild, Waitrose, Pure California as well as select premium delicatessens, coffee shops, premium grocers and up-scale clubs and bars in London.
