News
Icelandic Glacial Continues to Soar
Icelandic Glacial announced today that it has expanded its ‘in-air’ availability, signing a new agreement with U.S. airline operator AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI).
Effective immediately, AirTran Airways will sell Icelandic Glacial Natural Spring Water on over 700 of its daily flights, spanning more than 63 airports across the U.S., Mexico and Puerto Rico, delivering a water of exceptional Icelandic purity and environmental responsibility to passengers.
“The brand has come a long way over a relatively short period of time and we are extremely pleased to continue developing strong relationships with leading airline companies such as AirTran Airways,” said Jon Olafsson, chairman and co-founder, Icelandic Glacial. “We are constantly looking to increase our product availability across North America, therefore opening up additional channels with AirTran enables us to reach even more consumers seeking pure and responsible hydration options.”
“AirTran Airways is an innovative airline, and we are proud to be the first airline in North America to board Icelandic Glacial Natural Spring Water for sale to our customers,” said Tad Hutcheson, vice president of marketing and sales for AirTran Airways. “The unique packaging coupled with the exceptional taste of the Icelandic Glacial water and the environmentally responsible product will be a hit with our customers.”
Icelandic Glacial has experienced ongoing success since its launch, appealing to a number of airline operators across the world, including Icelandic national airline Icelandair and private business jet operator Netjets Europe. The brands pioneering environmental credentials combined with its award winning packaging across a multitude of fully recyclable PET bottle sizes, has made the brand a perfect fit for the airline industry.
