News
Icelandic Glacial Increases Visibility While Supporting Iceland's World Cup Efforts
Icelandic Glacial will be seen by sports fans across the world as it stands behind Iceland’s national football team during their crucial World Cup qualifier against Scotland at Hampden Park on Wednesday night.
During the game, Icelandic Glacial will be visible to a global audience as part of an official advertising initiative; helping raise awareness for the leading CarbonNeutral® certified bottled water, as well as showing support for the nation’s all-important World Cup qualification bid.
“Everything we do as a brand relates back to Iceland,” commented Jon Olafsson, Chairman and Founder, Icelandic Glacial. “Having visibility during this important World Cup qualifier helps raise our profile internationally, whilst showing true support for our nation. We hope that Iceland is victorious on the night and viewers see the quality that our country has to offer.”
Icelandic Glacial continues to experience success internationally. The prominent positioning around the perimeter advertising boards at Hampden Park will increase demand even further, helping the exceptionally pure, premium bottled water to score in even more global markets.
